{"id":282,"date":"2017-02-17T11:50:42","date_gmt":"2017-02-17T11:50:42","guid":{"rendered":"https:\/\/www.orangewebsite.com\/articles\/?p=282"},"modified":"2025-12-29T02:29:18","modified_gmt":"2025-12-29T02:29:18","slug":"how-to-boost-your-search-rankings","status":"publish","type":"post","link":"https:\/\/www.orangewebsite.com\/articles\/how-to-boost-your-search-rankings\/","title":{"rendered":"Boost your search rankings with an SSL"},"content":{"rendered":"

How to Boost Your Search Rankings With An SSL<\/h1>\n

Why You Should Have an SSL Certificate<\/b><\/span><\/p>\n

Have you been thinking about adding SSL security<\/span><\/a><\/span> to your website? Have you been hesitating because it seems too complicated and expensive? Really, it\u2019s neither. Half the traffic on the Web now goes over HTTPS \/ SSL connections, and it\u2019s constantly growing. It\u2019s not terribly difficult, even for a small business.<\/span><\/p>\n

History of SSL, TLS, and HTTPS<\/b><\/span><\/p>\n

The Web was originally designed for communication, not security. A request and its response travel through multiple routers, which aren\u2019t necessarily trustworthy. They can read and even alter anything that passes through them. They can steal passwords, add scripts, or censor information.<\/span><\/p>\n

As the Web grew, it became obvious that secure communication was necessary. In 1994, Netscape created the Secure Sockets Layer (SSL) to support encrypted communication on the Web. It let a browser communicate securely with a server, even if the two parties didn\u2019t know each other. The HTTPS protocol sends requests and responses over SSL, keeping them safe from any \u201cman in the middle.\u201d<\/span><\/p>\n

SSL has gone through a series of revisions over the years to improve its security. In 1999 the Internet Engineering Task Force (IETF) took over the standard, renaming it Transport Layer Security (TLS). Strictly speaking, SSL is obsolete, but the term is still widely used. The data document which lets a site transfer data over TLS is still almost always called an \u201cSSL certificate.\u201d We\u2019ll stick with that usage here.<\/span><\/p>\n

Why SSL is important<\/b><\/span><\/p>\n

The most obvious reason for using SSL (TLS) is to protect confidential information in transit. Snoopers shouldn\u2019t be able to intercept passwords, credit card numbers, and other data that needs to be kept secret. With widespread use of public Wi-Fi, this is more important than ever. Anyone with some simple equipment can intercept communications near a public Wi-Fi hotspot. The hotspot itself may belong to a criminal using it to collect personal information. There\u2019s no easy way to tell a legitimate one from a malicious one.<\/span><\/p>\n

Even owners of sites that don\u2019t deal in personal information should consider using SSL. There are actually four benefits that it offers:<\/span><\/p>\n