Benefits of Blogging for Business
There are generally, three kinds of people.
- Those who blog
- Those who read blogs
- Those that wonder why people blog
If you wonder why people blog, this may give you some insight.
If you read blogs for enjoyment, to get information or for camaraderie, you are among the majority.
If you are a blogger, you likely have a mission. It may be to just share thoughts and experiences. Many blog to create an income source and others blog as part of a content market strategy and for SEO purposes.
While blogging started as a homespun way to share thoughts and opinions, it is big business today. Some estimate that there are more than 300 million blogs on the internet ranging in subject matter from the care of your new kitten to how to build a home. Bloggers range from stay at home mom’s to highly educated, professionals.
Why Do People Spend Time Blogging?
Many believe the reason people blog is to share their experiences for the common good of people in a specific portion of their life. While some bloggers are altruistic in nature and seek to inform the masses of the benefits of their experiences and knowledge, most have a more bottom-line focused motive.
Advertising revenues, page-views, click-thrus, name recognition, inbound marketing, content marketing, and reputation building are but a few. Google loves websites that contain blogs, especially when they are kept fresh and pertinent. This makes blogs valuable for search engine rankings. Blogging is also a powerful way to increase visitors, as sites with blogs get 97% more inbound links than those without. There are plenty of statistics that demonstrate the power of blogging. Blogs have been shown to shorten the sales cycle, positively impact the amount of inbound lead generation, and they build trust. They are a significant source of information as consumers move through the sales process. They hold much of their power because people read them.