Why Even Small Businesses Should Promote Eco Web Hosting

Eco Webhosting
Eco WebHosting

When competing against larger, better-financed competitors, small businesses need to take advantage of every tool available to them. Small businesses need to be more agile and make better decisions because they have less room for error. This is true for a bricks and mortar business as well as those marketing strictly online.

Businesses, especially smaller ones, need to stay ahead of the trends in marketing and advertising and in how changing demographics are affecting how and why people make buying decisions. According to the U.S. Census Bureau, for example, Millennials are now the largest population group on the planet. Those born between 1982 and 2000 now make up about 25% of the population but they spend about 28% of all daily consumer spending. Forbes Magazine says that this expected to increase to 35% in the next 12 years. They already spend about $600 billion annually. That is a lot of buying power. Millennials, however, don’t necessarily make buying decisions like those before them. Understanding how they make decisions can help increase your odds of appealing to this market.

Millennials are taking longer to get married and buy a house. Many are just as satisfied renting apartments in urban areas and using bicycles or ride-sharing apps than buying a car. They also use different criteria when choosing where to make their consumer purchases. They want purchases to be simple, easy, and they expect superior customer service. They often put as much weight in online reviews as they would asking a family member about a product or service. They also want to feel like they are a part of something bigger than themselves. This includes how their consumer dollars impact others and the environment.

Millennials often buy from companies who reflect their own views on life. For this generation, they frequently care more about how and where products are produced than their predecessors. They appreciate companies who conduct business responsibly. They care about FairTrade, organics, and companies who operate in an environmentally friendly fashion. They appreciate the value of “green” products and practices. Research indicates that a significant portion is even willing to pay more for products that meet their standards.

How does this impact your small business? It means taking steps to position your company as environmentally friendly can pay dividends, especially with this younger, valuable demographic. Taking steps to be green can be relatively simple, especially when it comes to eco-friendly web hosting.

Why Eco-Friendly Web Hosting Is Important

Most companies, including small businesses, choose web hosting based on some relatively straightforward criteria.

  1. Price
  2. Customer and Technical Assistance
  3. Guaranteed Uptime
  4. Features

There are reasons you should consider adding a fifth criteria to your list. That is choosing a web hosting solutions company that is eco-friendly.

First, eco-friendly web hosting can save a significant amount of energy. The U.S, Government alone says about 10% of all the energy it uses goes to power its data centers. If data centers used in the country were just 20% more efficient, the country could save more than 20 billion kWh by 2020. That is a cost savings of about $2 billion. It is further estimated that for every 1 kW of power saved in powering IT equipment, another 2 kW of power is saved in the data center itself. By 2020, data centers will potentially create more pollution than the airline transportation industry.

When you choose web hosting from OrangeWebsite.com, your website is being hosted in Iceland, a country where all of its energy is provided by renewable energy sources. In Iceland, 75% of energy comes from hydroelectric and 25% coming from geothermal sources. We are also eco-friendly because our cooler climate minimizes the use of air conditioning in our data centers. As an added bonus, Iceland is also among the world’s leaders in maintaining free speech and anonymity on the internet.

Eco Webhosting

How Eco-Friendly Hosting Can Help Your Small Business

Because eco friendly web hosting uses less energy it is often more affordable for small businesses. In addition, when you host at OrangeWebsite.com, you can display the “Green Seal” on your website. This seal tells your visitors and potential customers, that you are hosting in an environmentally friendly fashion. When consumers, in particular, Millennials, are making a buying decision, this seal could help make the difference. It is another advantage, another tool, that you should use in promoting your business. We provide use of Green Site Seals free to all of web hosting customers. Placing the seal in a visible spot on your website is easy and doesn‘t require any programming skills.

OrangeWebsite.com takes our role in protecting the environment seriously. We allow most of our staff to work exclusively from their homes, saving energy and creating less traffic. We support various environmental organizations and foundations to help their work in preserving our planet.  Through the Canope Project, we are planting 250-1000 new trees every month to reverse the deforestation of rainforests. OrangeWebsite is a smart and responsible choice to host your website.

The best part may be that eco-friendly web hosting with OrangeWebsite.com is affordable and easy to accomplish. There are no sacrifices with OrangeWebsite’s eco-friendly hosting solutions. We offer secure hosting solutions and 24/7 support. Our hosting plans come with a 30-day money-back guarantee and a 99.9% uptime. You can even sign up anonymously. OrangeWebsite accepts Bitcoin, PayPal, Wire Transfer, and cash by mail.

Take the step to more responsible web hosting and take advantage of this valuable tool to better position your business with Millennials. Contact OrangeWebsite.com today!

20 Facts About Google in Their 20th Anniversary Year You May (Or May Not) Know

Google 20th Anniversary
Google 20th Anniversary

This year marks the 20th anniversary of search engine giant Google. When Larry Page and Sergey Brin incorporated Google on September 4, 1998, Microsoft had just become the most valuable company in the world at over $260 billion on the NYSE, coinciding with the release of Windows 98. Apple Inc. unveiled the iMac and popular films of the year included Titanic, Armageddon, Mulan, and Saving Private Ryan.

Today, Forbes Magazine has Apple at the top of its most valuable company list at $903 billion, with Alphabet (Google) second at $688 billion. Microsoft is now third at $655 billion.

To help celebrate Google’s 20th anniversary, we put together a list of 20 facts about Google you may (or may not) be aware of.

1. Brin and Page first met at Stanford when Page was first enrolled and Brin was requested to show him around. Today, Larry Page serves as the president of Alphabet, the umbrella company of Google while Brin serves as its CEO.

2. The pair shopped Google to Yahoo but initially, Yahoo showed little interest. In 2002, Yahoo offered $3 billion for the company. That $3 billion offer was rejected. Today Google is worth some 200 times that amount.

3. Google’s simplistic homepage was the result of the founder’s lack of knowledge in HTML. The company, known for its quirkiness, has stayed with a simple design ever since. One significant change was made in 2001 when Google centered the content on the page when it previously was aligned to the left.

4. The word “Google” was officially recognized as a verb (as in “I am going to google it”) in 2006 when Merriam-Webster and Oxford English Dictionaries both included it.

5. Google is presently scanning almost 130 million unique books and plans to have the project done within the next two years. They already have video of about 30 million miles of roadways via Google Earth. Google Earth was released in 2001.

6. Google was not the company’s original name. It was actually called “Backrub” because of its initial heavy reliance on back-links to validate the popularity of a website it was indexing.

7. Gmail, the brand’s popular free email service debuted on April 1, 2004. This had many people believing it was initially an April Fool’s Day joke. Google says its Gmail has over 1 billion active accounts.

8. The “I’m Feeling Lucky” button on Google bypasses all the paid rankings, taking you instead to the most popular searches. It is thought this button costs Google over $100 million a year in lost revenue.

9. The word Google is a derivative of the word googol, which is the mathematical term of the number 1 followed by 100 zeros. While they are varying stories on how googol became Google, one popular one is that it was typed in that way by mistake when the original domain name was purchased.

10. Google’s Doodles, which often recognize significant dates and holidays on their home page, got their start in 1998 when Brin and Page used the Burning Man stick-man logo to serve as a message they were out of the office. The pair were attending the Burning Man Festival in Nevada.

Google 20th Anniversary Logo Progression

11. The original Google had 10 four gig hard drives. In order to facilitate anticipated growth, they were housed in a cabinet constructed out of Lego bricks. This original Lego cabinet is on display on the Stanford campus.

12. Google first delved into foreign languages in May of 2000 when 10 new languages were added to searches. It can now translate 27 languages.

13. In July of 2001, Google images were launched with 250 million different images. Today, it is estimated there are close to a trillion images available when conducting a Google Image search.

14. While Google has been hugely successful, many consider that one of its major missteps was Google Glass. Google Glass was wearable tech, that in theory, would keep wearers constantly connected. The trouble was, consumers didn’t respond. Either it was the hefty price (about $1,500), the geeky image wearing the glasses portrayed or the invasion of privacy the devices almost promoted but it was quickly taken off the market. While Google likely gained tons of data and information from its users, it ended sales after two years in 2015.

15. Google Chrome is the world’s most popular web browser with over 58% market penetration. They are followed by Safari at about 14% and Internet Explorer at 9%.

16. We’ve all heard Google is a unique place to work, particularly at the home of Googleplex campus. Worldwide, the company employs over 70,000 employees.I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

17. The top three search terms Googled in 2017 in the United States were TV talk show host Matt Lauer, rock singer Tom Petty, and Hurricane Irma.

18. Google’s unofficial mission statement is “Do the right thing; don’t be evil. Honesty and integrity in all we do. Our business practices are beyond reproach. We make money by doing good things.” It often boiled down to “Don’t be evil.”

19. The colors of the Google logo were chosen for a reason. They used primary colors but instead of placing them in order, the secondary color letter was used for the “L”. It was another way for Google to express they don’t follow the rules.

20. Google’s Mountain View campus is so large that associates have the opportunity to use free bikes to get to free cars. They can also take big Google buses to get to smaller Google buses.

Of course, when Google was incorporated it was the early days of the internet when the environmental impact of data centers wasn’t much of a concern. Today, they increasingly consume energy and drain the planet of resources. At OrangeWebsite.com, we believe we are on track for the solution. Our Eco Web Hosting solutions are located in Iceland, a country almost totally reliant on 100% renewable energy resources. Because ours is a cooler climate, less energy is used air conditioning our facilities, a major expense for data centers. We encourage you to make the smart move to Eco Web Hosting at OrangeWebsite.com.

How to Improve Your SEO in 2018

SEO in 2018
SEO in 2018

How to Improve Your SEO in 2018 Through Content Marketing

If you’ve been involved in the internet for any substantial period of time, you may remember the popularity of “black hat” tactics many webmasters used to “trick” rudimentary search engines. These tactics were used to get web pages ranked higher by these search engines. Such tactics would include loading pages with content that was stuffed with keywords and keyword phrases that the search engine would “see” and thus rate it higher in their organic rankings. The effect was that irrelevant websites often showed up while searching for the content users were in search for. This, of course, posed a problem for search engines, whose job it was to determine relevant content for its users.

The solution became better systems and bots to scan content, punish users of these black hat tactics with poor rankings and to reward websites who were providing higher quality, pertinent content. The results have been dramatic. Over the course of several years, Google made multiple changes which caused a seismic shift in how webmasters and marketers had to use content to improve their SEO efforts. Today, content marketing is a critical part of online marketing. What exactly is content marketing and how can small to medium-sized companies use it to stay competitive with larger competitors? What are some “best practices” of content marketing and what are the real benefits? How can smaller enterprises keep up with bigger competitors to keep up when it comes. to content marketing?

The Two Ways Content Marketing Helps Your Marketing

A solid content marketing strategy will help your organization in two general ways. First, it will help in your organic search engine rankings. Pertinent, up to date content will rank higher than older content that a bot may view as outdated. This gets more eyes and presumably more clicks. The other significant aspect of content marketing is it helps funnel potential customers to you who may view you as an expert in your field.

In other words, if you sell all-natural dog treats on your website, not only will helpful information that includes words like “organic dog treats” and “healthy natural pet treats” help in attaining a higher ranking but the information you provide will work to steer prospects to you as an expert in your category. If you provide an article on “Five Ways to Keep Your Dog Healthier”, readers interested in the information have a higher likelihood of being interested in your healthy dog treat products.

A well-executed content marketing strategy achieves both higher rankings and a marketing philosophy that funnels readers right to you. That is well worth the effort.

How to Improve Your SEO in 2018

SEO in 2018

Content Marketing Strategies that Work

While there are certainly some best practices for using content marketing, they should not be confused with previous “black hat” strategies of the past. If a search engine ultimately views your site as intentionally deceptive, it can work against you, placing you further down in the rankings. So the first thing to keep in mind in content marketing that your goal is indeed, to provide valuable content.

What is considered valuable? Timeliness is key, as is relevance to what users are searching for. When your content is shared, it is viewed as more valuable. Shared links can help in your rankings. This is why so many organizations focus on social media to promote and share content. It is also why it is important to include easy-to-share social media logos and links to your content. Create content that is useful, up-to-date and widely shared are you are in the zone. Google is always in search of relatable content that keeps its search engine valuable.

If your company can benefit from greater local and regional visibility, be sure to include the names or local towns, landmarks or highways in your content. This can be particularly helpful for real estate, property management companies, insurance agencies and even attorneys. Many of these businesses are licensed to operate in a particular state and can benefit from local, SEO focused content. In this case, blogs and articles on “Distracted Driving Laws in Florida”, or “Finding Affordable Apartments in Boston” can pay dividends. Content marketing can be a very effective way to target in local markets.

What Are the Best Forms of Content Marketing?

It is harder for bots to determine actual content from a graphic image or video than from words, so written pieces are critical to content marketing efforts. If you have a jewelry store, for example, having helpful articles and content on “How to Buy a Diamond”, “What is Pure Gold?” and others can attract potential customers. Adding a short video or graphic examples can help but be sure to include your keywords and phrases in the content itself. “How To” videos have become extremely popular on YouTube and video sharing services, so do not ignore this visual content. Just make sure you have plenty of written content as the backbone of your strategy. Tag graphics and video content with written descriptions.

Written content can be in the form of webpage content, articles, or news releases. Most have found blogs as a useful way of sharing content. Blogs allow a company to add personality to its posts and serve as a way to better interact with readers. Readers often ask questions, offer topic suggestions, and share interesting blogs with others. All of this serves to help your content reach higher and higher in your SEO efforts.

If you can’t find the time to update your content yourself, there are other resources, including internet marketing companies, social media marketing companies, and even freelance writing websites that can provide customized content on a per piece basis. Take steps necessary to provide new, useful content on a regular basis. If you are not employing a content marketing strategy, now may be the time to start. Add valuable, pertinent, and timely content to your online presence and watch your SEO rankings soar.

Just Who Owns the Internet?

Who Owns The Internet
Who Owns The Internet

Just Who Owns the Internet?

Some connect to it, some surf it, and others are addicted to it. We use it to keep up-to-date and to stay connected. It has been referred to as the web. the ‘net, and the world-wide-web. It, of course, is the internet. But just what is “it”? What are its components, what is it most often used for and just who, after all, owns the internet?

You may be in for some surprises.

Components of the Internet

The internet is an increasingly large network of wires and wireless systems that serve to connect a variety of devices that communicate with each other through a set of common language protocols. Today, it is actually a network of networks that are all interconnected in a web-like fashion.

The internet can be best described as a network but to be functional the network needs a language and hardware to make it useful.

There are, of course, wired and wireless aspects to the internet. You may have cable television that connects you to the internet or cell towers that accomplish wireless cellphone connectivity. Overseas connections may be accomplished through fiber optic cables running along the ocean floor or through satellite or radio transmissions.

Hardware is generally divided into clients or servers. Clients include hardware that makes use of data found on the internet like a desktop or laptop computer, cell phone or printer. Servers are devices that store information and software that allows this information to be shared among client devices.

The language of the internet is so critical in its functionality that it is generally accepted that it wasn’t until Transmission Control Protocol (TCP) and Internet Protocol (IP) was created as the protocol suite, (TCP/IP) in 1982, that the internet was “born”. The Internet Society offers a more in-depth look at this history of the internet for those interested in pursuing more details.

Major Uses of the Internet

Recent statistics show that just over 25% of all communications on the internet are conducted in English. Chinese is second at about 20% with 8% of users speaking Spanish. China, with over 730 million online users, has the most internet users followed by India, with over 460 million users. As far as the United States is concerned, the country has 289 million online users, accounting for an almost 90% penetration rate. Worldwide, it is estimated there are over 3.5 billion internet users. What are all these people using the internet for?

If the world’s most visited websites are any indication, the internet is mostly used to gather and share information. Google is the most often visited site on the planet followed by YouTube and Facebook. It is interesting to note that about 51% of all internet traffic in 2017 was performed by some form of “bot” while about 49% was from human activity.

Like previous media, advertising has found its place at home on the internet. Spending in 2017 on internet marketing exceeded that of television for the first time.

Who Owns The Internet

Who Owns the Internet?

What makes this such an interesting question is the answer may depend on why the question is being asked.

If it is being asked to determine who has control of the internet, “control” is most often a result of government regulations. In this case, governments control the internet in their own countries, usually based on how “free” that country may be. According to the non-profit group Freedom House, the five most restrictive countries regarding freedom on the internet include:

  • North Korea
  • Iran
  • Ethiopia
  • Cuba
  • China

North Korea has more of an intranet than internet with only a few dozens North Korean approved websites available on their edition of the ‘net. Orangewebsite.com recently published an article on The Most Internet Restrictive Countries on the Planet.

While individual countries can regulate internet access and use, and they can even jail citizens for internet posts, they don’t “own” the internet in the true sense. The reality is, the internet exists for the good of those who participate in its functionality. You may “own” your own section of the internet with your personal electronic devices but likely pay for access to the world wide web. You may pay for access to one of many large telecommunications companies who has invested in the “backbone” of the internet. These companies include giants like AT&T, Comcast Xfinity, Time Warner, Charter Communications, Verizon, and others. These are names that are seemingly constantly in the news regarding mergers and acquisitions as they position to combine themselves with content companies to provide more attractive “packages” for consumers.

On the server side, millions of companies pay to lease server space so their websites are reliably available to consumers and potential customers who may be interested in what these companies are offering. This is one of the functions that Orangewebsite.com plays in our role on the internet.

What is Orangewebsite.com’s Role on the Internet?

When a large or small company wants to make an impression on the internet with a website, that website must be reliable and quickly accessible. It must offer conveniences consumers are comfortable with like secure payment systems and security in general. It needs to offer mobile capabilities and have a technologically adept team to keep servers and equipment running at peak performance at all times. It should always make available the latest software and add on’s both clients and consumers expect. At Orangewebsite.com, we are committed to all of these and more. We provide “green”, environmentally friendly hosting in Iceland, a country with abundant renewable energy resources and a government commitment to a free, non-intrusive role on the internet.

If you are interested in co-location and hosting services, we invite you to learn more about us and our role in offering a more green, free internet. We invite you to contact us at Orangewebsite.com. The more you know about the internet, hosting, and the importance of the environmentally friendly use of technology, we think the more likely it is you will choose Orangewebsite.com.