7 Ways Your Website May be Screaming “I Am Out of Date!”

Website Out Of Date
Website Out Of Date

There are two types of website owners. There are those that understand that a website should be the center of your online universe. It shouldn’t just be attractive but pertinent and informative. It should funnel leads and prospects to you. Your social media and promotional materials should point to it. It should be a vibrant force in your online marketing efforts.

Then, there are those who had their teenage cousin create their website years ago. It likely hasn’t been updated since. It is prone to error messages and spam and hasn’t produced a lead in months or years. Owners of these websites will complain that internet marketing doesn’t work “for them”. They probably haven’t visited their own website in years and are too embarrassed to have others view it. Here are 7 ways your website may be screaming “Help me, I am out of date!”

  1. An Out of Date Copyright. One of the easiest to spot tell-tale way your website is shouting “Out of date!” is a copyright year that is not current. Back in the day, these types of texts had to be manually updated but, of course, today, there are apps for that. There should be no excuse for an outdated copyright date; and if your website has one, please get it fixed.
  2. It is Not Mobile Capable. Pew Research now says that about 80% of Americans own a smartphone. When you look at the 18-34 demographic, that number climbs to over 95%. These smartphone owners are using their devices to look up news, information, reviews, and to shop for goods and services. Your website should be designed to be responsive to smartphones, with basic information like location and contact data upfront and easy to find. Many smartphone users are “ready to buy” but will move on quickly if your information is hard to find or see. Make sure you view your website on a mobile device and make the necessary changes to make it appealing when seen on a smartphone.
  3. Contains Outdated Information. There are many ways a website’s content can show it is behind the times. There could be older dates on news releases or outdated blogs. The content itself may tell readers in more subtle ways. For example, your main page copy may say “Serving our customers since 2005” but then also say “In our ten years in business”. This can be avoided by using evergreen content on your website, especially if keeping it updated may be a challenge for you.
  4. It has a Look that is So 2000. It is hard to imagine that the year 2000 was almost two decades ago. Your website may look like it. It may be boxy, slow loading, and use giant navigation buttons. You know it when you see it. If your website looks vintage 2000, your potential customers will simply move on.
  5. It Doesn’t Link Your Social Media Accounts. Modern, well-designed websites should make it as simple as possible to connect with your organization. This includes logos and links to your various social media sites like Facebook, Twitter, LinkedIn, Instagram, PinterestSnapChat, and more. Websites that don’t include their social media links can appear out-of-touch. You’re also not taking full advantage of the valuable synergy that your social media and website can build together.
  6. Uses Flash or Java. Patience has grown increasingly thin when waiting for websites to load. Outdated software like Java and Flash can drag your website down. If you are going to use video, consider using an off-site service like YouTube. Make sure all software used on your website is supported by popular web browsers like Google Chrome.
  7. Not Using an Eco Web Hosting Company. One of the ways you can demonstrate you are connected to what’s important today is by choosing an eco web hosting service that offers environmentally-friendly features. How will your users know you are using a “green” web hosting company? At OrangeWebsite, we offer all of our clients access to use a choice of free banners that can be easily installed on the pages of their website. These banners tell visitors they are working with an organization that cares about the planet. It is not only the right thing to do, it is a terrific way to attract like-minded prospects and customers.
Website Out Of Date

What Makes OrangeWebsite Eco-Friendly?

The story of OrangeWebsite.com starts with our location in Iceland. Ours is a country that gets just about 100% of their electric energy from renewable resources like hydro-electric and geothermal. Because our data center is located in a cool climate, we are able to use much less energy in conditioning air for our servers. We even offer employees the ability to work remotely from home, using less fuel for work travel and keeping more cars off the road.  This form of web hosting has been referred to as organic because it is better for our planet.

If your website needs an overhaul, maybe it is time to start with an eco-friendly web hosting company that offers a choice of hosting plans to fit any size organization. Iceland has a superior technological infrastructure with quick load times to both North America and Europe. We have clients in over 100 countries across the globe. We offer anonymous web hosting with a 99.9% uptime guarantee and payments can be made by Bitcoin, PayPal, cash by mail or wire transfer. We are an ultra-secure hosting company that minimizes the data we keep on our clients. We even provide a 30-day, money back guarantee to ensure your satisfaction.

Is your website screaming for help? Sure, you will want to start with a fresh new design and include valuable content. Of course, you’ll want it to be mobile capable and easy to maintain. You should also consider starting with green hosting from OrangeWebsite. Contact us today to learn more!

Millenials Love Eco Web Hosting

Millenials Love Eco Web Hosting
Millenials Love Eco Web Hosting

Millennials are making their mark in the economy, in the marketplace, and through their world-view. Now, the world’s largest generation, Pew Research defines Millennials as those born from the early 1980’s through the early 2000’s. This generation now ranges in age from late teens to their late thirties. They comprise the largest segment of today’s workforce. They differ from previous generations in a number of ways.

Characteristics of Millennials

Millennials differ from Baby Boomers and Generation X’ers in some important to consider ways.

  • They are more educated than previous generations. About 40% of Millennials between 25 and 29 years old have a Bachelor’s degree. That compares to about 32% of Gen X’ers and slightly less for Baby Boomers. Millennials are educated and like to conduct research prior to making a buying decision.
  • Millennials will often prefer to “use” a product or service than buy it. This is manifested in a variety of business sectors like housing where Millennials are more prone to rent and are buying later in life. They also prefer urban living as opposed to living in the suburbs. In the automotive industry, this means more cars are being leased than purchased by Millennials and Millennials have embraced using bicycles and ride-sharing for transportation. Millennials are even likely to use a library. While there are certainly financial considerations in this attitude, it is also ecological in nature. Millennials, in general, are anti-waste.
  • Millennials are social and enjoy sharing. While it may seem Millennials have their heads buried in digital devices they are actually very social and enjoy sharing ideas and experiences. They will often prefer to use online reviews of a product or service in making a buying decision as opposed to asking the advice of a family member. When they have a poor consumer experience, they are likely to let others know it and will gravitate to companies that share their values.
  • This is a generation that wants to be a part of something bigger and make an impact. While research shows that less than 50% of Millennials want to be associated with their generational label, they have a desire to be a part of a group and contribute to society as a whole. This may reflect itself in political or social involvement. They have a respect for the environment and will often make consumer choices based on the “green” initiatives a company may participate in.

Even knowing just the above aspects about Millennials can help business’ reach this valuable consumer group, including those offering web hosting services.

Millenials Love Eco Web Hosting

Millennials and Web Hosting

As Millennials move through adulthood and into their late thirties, many are choosing an entrepreneurial path, most often including digital storefronts and marketing. Based on the above traits, Millennials will make decisions based on pricing, reviews, services, and technical and customer service. They will often consider whether their web services provider is utilizing green, eco web hosting strategies.

There are two additional aspects to this. The first is that Millennials understand the organic value of eco web hosting. This is based on their core beliefs about the ecology and the environment. The second is that they know the value green hosting can have in their own marketing efforts and how it helps them appeal to their target market. By letting their own prospects and customers know they are using environmentally friendly strategies, it gives them a competitive advantage. This is true of most any product or service and especially for those seeking to grab the attention of Millennials.

Millenials Love Eco Web Hosting

Eco Web Hosting at OrangeWebsite

OrangeWebsite.com is eco web hosting solutions provider based in Iceland. Iceland is a technologically advanced country with a strong and stable tech infrastructure. It is eco-friendly due to the fact that about 99.8% of the power used in the country is from renewable resources like geothermal and hydroelectric. Our cooler climate affords us the ability to operate data centers using significantly less electricity for air conditioning. This not only translates into lower prices but more eco-friendly use of electricity. In addition, OrgangeWebsite takes the added steps of allowing most of our employees to work from home, creating less traffic and fossil fuel use. We even contribute to environmentally-friendly causes and actively participate and contribute to them.

Eco web hosting is not just the right thing to do but at OrangeWebsite, our hosting solutions include the use of our green label on our client’s web pages. This lets customers and potential customers know you are using eco web hosting services.

The Value of Our Green Eco-Friendly Label

To get maximum value from choosing OrangeWebsite’s eco-friendly hosting, we encourage our clients to promote they are pro-environment. This includes the use of our green label badge on every web page on your website. When placing the green site seal on your site, you are providing validation to your customers you are in fact, green. The green seal is fully dynamic and clicking on the seal demonstrates the authenticity of your site and your eco-friendly efforts. Placing the seal on your website is simple and takes no special programming skills. Once signing up for OrangeWebsite’s hosting solutions, you can quickly be on your way to promoting your green initiatives. Even the smallest companies can take advantage of our eco web hosting solutions.

Millennials love eco web hosting because it is Earth-friendly, economical, and a valuable marketing strategy. At OrangeWebsite we also provide exceptional 24/7 technical support, offer quick connections to both North America and Europe, offer a 99.9% uptime guarantee and provide a selection of hosting plans to suit your specific needs. We are in a politically stable country that values its freedom of speech and internet. Visit OrangeWebsite to learn more and sign up today. If you want to appeal to more Millennials, start with eco web hosting solutions for your business at OrangeWebsite.com.

The Most Internet Restrictive Countries on the Planet

Most Internet Restrictive Countries
Most Internet Restrictive Countries

Top 10 Most Internet Restrictive Countries On the Planet!

Those who live in the United States enjoy exceptional freedom on the internet. Aside from the occasional 404 error, we are pretty much free to surf wherever we want. That’s not to say we should but we certainly have the opportunity. That’s not the case across the globe.

Freedom House is a non-profit organization that has been promoting freedom and democracy planet-wide since 1941. In an annual report on Freedom on the Internet, they found some interesting and somewhat eye-opening facts.

  • Over two-thirds of internet users live in nations where criticism of the government or ruling party is censored and/or punishable.
  • Arrests were made in 38 countries over social media posts in the past year.
  • In 2016, internet freedoms decreased globally for the sixth consecutive year.

In fact, when the Freedom House assessed the internet as a whole, they found only 24% of users had access that they considered a “free” internet.

How do countries restrict freedoms on the internet? They can use technology, blocking what the government believes are divisive or morally corrupt websites. They can essentially create their own national intranet, restricting access to global websites all together. They can also use legislation to restrict what is legal to post and follow up with fines or even prison time. Many monitor and track usage from those on the internet.

There is good news in that 14 countries involved in the survey actually improved internet freedoms, even if it was slight. The United States was among those 14. In fact, the U.S. scored 4th globally when it comes to freedom on the net. Here are the ten top-scoring countries.

  1. Estonia
  2. Iceland
  3. Canada
  4. United States
  5. Germany
  6. Australia
  7. Japan
  8. United Kingdom
  9. France
  10. Georgia

What countries are the most restrictive when it comes to Freedom on the internet? Let’s take a somewhat subjective look.

Most Internet Restrictive Countries

The Ten Worst Rated Offenders For Freedom on the Internet

The specific countries on the list may not be as much of a surprise as the extent they go to in implementing their restrictions.

  1. China – China aggressively monitors internet usage, filtering and redirecting searches, blocking websites and even “erasing” undesirable content. In 2015, the Chinese Wikipedia was blocked to citizens and more than 60 regulations currently restrict the internet. Users are often self-policed as the country creates an atmosphere that individuals are “being watched” when using the internet.
  2. Cuba – Cuba’s government controls the country’s internet access points and a special permit is required for use. The government-sponsored “internet” is highly restricted, employing IP tracking, keyword search term filtering, search history tracking, and emails are closely monitored. Only those friendly to the government have the ability to upload information. International visitors can access the world-wide internet but allowing locals access is illegal.
  3. Ethiopia – The Ethio Telecom and Ethiopian Telecommunication Agency control all access in this African nation, including licensing internet cafes. Internet cafes must have all screens visible to the operator of the cafe so content can be better monitored. It is illegal to circumvent their national licensing program. Political dissent is virtually invisible online. Even VoIP services like Skype are restricted. Government surveillance is common and expected.
  4. Iran – Iran has an extensive amount of internet users, with recent estimates reaching approximately 50 million. These users, however, don’t have access to some of the world’s most popular websites like Facebook, YouTube, and Twitter. Bloggers are required to register and using an email service outside of the government-sponsored one is not allowed. ISPs face heavy fines if they do not follow the government’s restricted list of blocked websites that includes over 15,000 sites that have been blacklisted.
  5. North Korea – While internet access is available in North Korea, only government officials and foreign visitors have access. The North Korean “intranet”, known as Kwangmyong, is available for the general population. North Korean access to the internet has become increasingly restrictive in recent years. The country itself offers very few websites with only about 30 such North Korean websites in existence.
  6. Pakistan – Following a contest on Facebook promoting the submission of drawings of the Prophet Mohammad, Pakistan put in place increasingly restrictive internet regulations and access, including blocking the popular social media website. The country uses Netsweeper type technology to filter both political and social content.
  7. Saudi Arabia – Saudi Arabia blocks hundreds of thousands of websites for what they claim are mainly cultural and religious reasons. Many suspect, however, that many sites are being restricted to re-direct users to government-backed websites to limit commerce outside of the country. Gambling and pornography sites are strictly banned and citizens are encouraged to report other “objectionable” websites. Apparently, much of the population doesn’t mind the censorship as it is estimated 1,200 websites are reported every day to the government.
  8. Syria – Syria controls internet access not only through blocking and filtering but by aggressively punishing violators with arrest. Bloggers who express anti-government sentiments may be arrested for putting national security in jeopardy. Users at internet cafes must show ID and have their usage monitored and reported. For over ten years, Syria has been noted as one of the planet’s worst offenders when it comes to internet freedoms.
  9. Tunisia – All of Tunisia’s internet traffic flows through a central data facility where uploaded material, emails, and personal data is monitored. While still restrictive, access has eased greatly since the Tunisian Revolution.
  10. Vietnam – The government of Vietnam requires large companies like Google and Yahoo to turn over information on bloggers to continue to be available in the country. The government also strictly controls information that may be considered anti-government or pro-democracy.

The next time you encounter a 404 error or a website you are trying to pull up takes just a few extra seconds to load, remember, it could be worse. While our internet freedoms could be better, they could be far worse. In some countries, they are.

UK’s Internet Troll Policy: A threat to Freedom of Speech or a Better Protection for Individuals?

An image of a man's mouth sealed with 'freedom' note

Freedom of Speech is a serious matter. United Kingdom however are trying to, via new online laws, protect individuals who has felt threatened through social media. Will it violate Freedom of Speech?

The United Kingdom recently introduced new sentencing measures for Internet trolls found guilty of sending threatening or abusive messages online. However, many worry the new legislation may infringe on the civil liberties and freedom of speech of those simply expressing their opinions in an emphatic manner. The new legislation will allow serious offenses to be decided by the Crown Courts with a maximum sentence of 24 months, four times the previous standard sentence. Currently, these offenses are handled by local magistrates.

Why the Harsher Sentences?

The increase in penalties for internet trolls is directed at those who threaten to rape or kill through online communication. The threatening of celebrities and other high-profile figures has brought the issue to the forefront. For example, Chloe Madeley, the daughter of UK talk show host Judy Finnegan, recently received threatening tweets after she defended her mother’s comments about a rape case involving a footballer. Lawmakers feel the stiffer sentencing is warranted because “we would not permit such venom in person,” stated Justice Secretary Chris Grayling.

Concerns over Freedom of Speech

Although no one is defending online rape and death threats, experts warn that the new law could punish those that are simply expressing criticism. The legislation lacks balance in differentiating between abusers and those expressing their opinion. These concerns are not far-fetched. Even without the new maximum sentences, there have been cases where authorities have prosecuted people under the Public Order Act for questionable reasons.

For example, the 2012 case of Paul Chambers hinged on what he thought was a joke. After realizing the Robin Hood Airport was closed due to weather, he tweeted, “Crap! Robin Hood airport is closed. You’ve got a week and a bit to get your [expletive] together otherwise I’m blowing the airport sky high!!” He was convicted by a district judge and two judges upheld the conviction on appeal. A high court ultimately reversed his conviction, but not before he lost two jobs and spent the better part of two years engaged in his legal battle.

Many civil-liberties experts assert that true threats to an individual’s safety should be pursued through harassment laws, not communication legislation that can potentially infringe on the rights of those vehemently expressing their opinion or making what they think is a joke. Advocates for freedom of speech are concerned about comments from legislators like former Conservative MP Edwina Currie who stated that “people should learn to show restraint when making online comments.” While “showing restraint” may be an admirable goal, and direct threats should be taken seriously, who knows how slippery this slope is?

OrangeWebsite’s professionals closely monitor freedom of speech laws and cases around the world. We’ll closely watch the results of this legislation as it makes its way through Parliament. Contact us to learn more about our services.

Christmas Is Near – It’s Time to Share

Christmas outlook for orangewebsite.com with snowmen wearing Christmas hats.
Christmas outlook for orangewebsite.com with snowmen wearing Christmas hats.

New outlook on our website is to remind everyone that Christmas is all about giving. Spread the holiday cheer and get involved with a charity project of your choice!

The holiday season is rapidly approaching and we have published new Christmas outlook on our website to spread the holiday cheer. Some of you may have noticed that there are new trees growing on the view of Icelandic landscape. This is because OrangeWebsite helps The Canope Project to plant new trees every month.

Christmas all about sharing and giving, therefore now it’s the best time to get involved with a charity project that you feel is important. As the old saying goes, little drops of water make the mighty ocean. I have listed some charity programs below that you could consider:

1.) World Vision Charity Gift Project

With World Vision gift project, you can give where it’s most needed. With minimum donation of $10 USD you can support the less fortunate children around the world and give them a Christmas gift of your choice.

2.) International Animal Rescue

Most of us are going to buy Christmas presents anyway. Why not to choose a present that also makes the world a better place? Internal Animal Rescue offers gifts from soft toys to virtual gifts. All profits are used for supporting projects that help animals around the world. This way your gift gets a double effect. International Animal Rescue also accepts money donations for it’s projects.

3.) Unicef Christmas Charity Gifts

Give good with Unicef inspired gift and change a child’s life. You can give gift of your choice from polio vaccines to footballs, starting from $16 USD per donation.

4.) Green Schools Campaign

Christmas time is a good time to get involved with environmental projects as well. Giving back to the earth what you take helps to keep the ecological balance. Green schools Campaign helps to build energy-efficient schools that provide children science-based environmental and civic education in the classroom.

OrangeWebsite and it’s staff is sending you warm winter wishes for an enchanted holiday season. May this wonderful time of giving bring you joy that lasts throughout the year!