How to Improve Your SEO in 2018 Through Content Marketing
If you’ve been involved in the internet for any substantial period of time, you may remember the popularity of “black hat” tactics many webmasters used to “trick” rudimentary search engines. These tactics were used to get web pages ranked higher by these search engines. Such tactics would include loading pages with content that was stuffed with keywords and keyword phrases that the search engine would “see” and thus rate it higher in their organic rankings. The effect was that irrelevant websites often showed up while searching for the content users were in search for. This, of course, posed a problem for search engines, whose job it was to determine relevant content for its users.
The solution became better systems and bots to scan content, punish users of these black hat tactics with poor rankings and to reward websites who were providing higher quality, pertinent content. The results have been dramatic. Over the course of several years, Google made multiple changes which caused a seismic shift in how webmasters and marketers had to use content to improve their SEO efforts. Today, content marketing is a critical part of online marketing. What exactly is content marketing and how can small to medium-sized companies use it to stay competitive with larger competitors? What are some “best practices” of content marketing and what are the real benefits? How can smaller enterprises keep up with bigger competitors to keep up when it comes. to content marketing?