How does this impact your small business? It means taking steps to position your company as environmentally friendly can pay dividends, especially with this younger, valuable demographic. Taking steps to be green can be relatively simple, especially when it comes to eco-friendly web hosting.
Why Eco-Friendly Web Hosting Is Important
Most companies, including small businesses, choose web hosting based on some relatively straightforward criteria.
- Customer and Technical Assistance
- Guaranteed Uptime
There are reasons you should consider adding a fifth criteria to your list. That is choosing a web hosting solutions company that is eco-friendly.
First, eco-friendly web hosting can save a significant amount of energy. The U.S, Government alone says about 10% of all the energy it uses goes to power its data centers. If data centers used in the country were just 20% more efficient, the country could save more than 20 billion kWh by 2020. That is a cost savings of about $2 billion. It is further estimated that for every 1 kW of power saved in powering IT equipment, another 2 kW of power is saved in the data center itself. By 2020, data centers will potentially create more pollution than the airline transportation industry.
When you choose web hosting from OrangeWebsite.com, your website is being hosted in Iceland, a country where all of its energy is provided by renewable energy sources. In Iceland, 75% of energy comes from hydroelectric and 25% coming from geothermal sources. We are also eco-friendly because our cooler climate minimizes the use of air conditioning in our data centers. As an added bonus, Iceland is also among the world’s leaders in maintaining free speech and anonymity on the internet.