It’s Easy Going “Green”

Green Web Hosting - Going Green
Green Web Hosting - Going Green

Going Green

Operating on an environmentally friendly basis is becoming more important for both individuals and companies. From using recyclable shopping bags to more energy efficient automobiles, we are all taking steps in protecting our planet. Even if you do not have a bricks and mortar business, you may be surprised at some of the steps you can take and some of the benefits you can enjoy by operating in environmentally responsible ways.

For large and small companies alike, operating “green” is not only the right thing to do for the Earth, it is becoming increasingly important for the profitability of your company.

What Is Operating Green?

Operating green means looking at every aspect of your company and choosing more energy efficient and environmentally friendly options. Operating green means choosing more efficient lighting, reusing or recycling waste, using more fuel efficient vehicles, and looking for more energy efficient power options.

There is one critical step in operating your business on a green basis that is relatively simple to take. It is choosing green companies when selecting your vendors. Choosing environmentally friendly resources can make it easy for your company to become green.

Ways Operating “Green” Is Good for Your Business

When you select partner companies who are operating in an environmentally friendly way, you begin to build a network of green vendors. This alone makes you a greener company, even if your business is limited in what it can do directly to become more Earth friendly. This is particularly true of digital and internet-based companies who may not have a large brick and mortar presence.

Operating green and using green partners is good for your company in multiple ways:

  • It will likely save you money. It is pretty simple, saving energy saves you money. Business and vendors who operate in environmentally friendly ways frequently operate more efficiently. This often makes them more cost-effective and competitively priced.
  • It enhances your marketing. Promoting your green initiatives can help position your company better in its marketing. More consumers and businesses are in search of companies to partner with who operate in Earth friendly ways. By making green choices internally and with your vendor partners, you will likely attract more consumers. Displaying a Green Seal on your website can attract like-minded customers.
  • It is the right thing to do. Most of us understand that being less wasteful, saving energy, and recycling is the right thing to do. Making environmentally sustainable choices in your business will make you feel better about how you operate and make your potential customers feel better about working with you.

For those in search of green web hosting, it seems Iceland may be the perfect location.

Green Energy and Web Hosting in Iceland - Going Green

Green Energy and Web Hosting in Iceland

More businesses are discovering the green benefits of web hosting in Iceland. Why is choosing hosting in this secluded country a popular choice for companies looking to operate green? There are two important reasons.

  1. A cool climate. Keeping servers cool in a data center is critical to their uninterrupted operation. Servers themselves create heat and, of course, there’s the outside temperatures to manage. Air conditioning in data centers in popular locations like New York and other large cities use a significant amount of energy. This also contributes to the costs of hosting there. Iceland’s cooler climate uses less air conditioning and less electricity.
  2. Cheap, renewable energy. Iceland is noted for its renewable energy initiatives. As energy use for data centers increases across the world, this is a country that is making the most of renewable resources. Iceland is also noted for its low energy costs, especially when compared to large cities. Hydroelectric and geothermal power supply the vast majority of energy in the country with fossil fuels accounting for less than .2% of energy production.

With energy contributing as the single largest expense for data centers across the globe, it is easy to see why more companies are selecting Iceland web hosting.

Choosing Orange to be Green is your 100% green web hosting solution. Our data center is located in Iceland, using geothermal and hydroelectric power to run our servers. We operate in other environmentally responsible ways as well. Most of our staff operates remotely from home, reducing traffic, fuel use, emissions, and use of building space and energy. Not only are we supporting green initiatives, we are trying to reverse the effects of over-population and pollution by participating in the Canope Project. This project is replenishing rain forests by planting 250-1000 new trees each month. Placing our Green Site seal on your website lets your visitors know they are working with an environmentally responsible organization.

For affordable, socially, and environmentally smart web hosting with a guaranteed 99.9% uptime, contact, where it’s easy being green.

The Environmental Impact Of Server Hosts

The Environmental Impact Of Server Hosts

The Environmental Impact Of Server Hosts

You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.

Jane Goodall

The evidence is indisputable. Global warming is happening and mankind is playing a large role in speeding its effects up. The polar ice caps are melting, the sea levels are rising, more natural disasters are occurring. The list goes on and on. 

Because of this, individuals, communities and nations are taking steps to reduce their environmental footprint. Consumers are recycling. People are buying electric cars. Governments are enforcing stronger environmental regulations. But is it enough?

The scary truth is that while many people are making the effort to be more conscientious about their use of resources, there are some ways individuals unknowingly waste. One of these more hidden resource drainers are the server hosts that people connect to everyday when they surf the internet. 

The Truth Behind Data Centers

There are now roughly three million data centers across America, and all of these servers make up about 2% of total United States electricity use—roughly the equivalent of five nuclear power plants. Annually, a single server, on its own, produces more carbon dioxide than a car. Over 10 years ago, globally, data centers were consuming the equivalent of 14 coal-fired one thousand megawatt power plants. And these numbers are only going up—by 2020 web hosting will be as polluting as the airline industry. 

But it’s not just about energy use. Servers are abusing the environment in multiple ways. One of the lesser known areas of pollution comes from data center’s fire suppression efforts. Obviously these companies understand that they need to keep client’s data safe, and having extensive precautions makes sense for a business that deals so closely with high voltage. Unfortunately, the chemicals used are pretty harmful to the environment, depleting the ozone layer, getting mixed with rainwater runoff, and having a high global warming potential. 

There’s also the electronic waste that occurs. Not only does server technology and equipment have a finite lifespan, but in order to keep up with performance requirements and competitors, data centers must replace their equipment at least every five years—if not sooner. Most of this ‘junk’ goes into a landfill, sometimes through harmful offshore disposal. But worse still is the poisonous substances that much of the technological equipment contains. This can seep into groundwater and harm plants, animals and humans alike.

The Environmental Impact Of Server Hosts

But the environmental harm gets even worse. Most data centers and servers require diesel fuel. It’s not uncommon for a single data center to emit 150 thousand pounds of carbon dioxide from diesel fuel annually.

And then there’s the coolant and batteries. Coolant is required for computer room air conditioning and liquid cooling—otherwise the machines will overheat. Unfortunately, this coolant can be highly toxic—think chlorofluorocarbons and freon. Along with being toxic, they also have global warming potential by trapping heat within the atmosphere. The enormous batteries that data centers have to keep around in case of power fluctuations are lead-acid. The negative effects from these batteries bookend their lifespan, from the destructive mining that’s required to produce them to the difficulty in disposing them. 

The Benefits Of Going Green

So how can this problem be solved? We can’t stop using the internet and companies still need to rely on data centers. The only available answer is green server hosting. Green hosting, also known as eco-friendly hosting, reduces the environmental impact of internet hosting by utilizing green technologies. OrangeWebsite, an Iceland-based company that has been around for a decade, is doing just that.

Some of these green technologies that we use at OrangeWebsite include energy saving appliances, carbon offsetting, planting trees around the center, and using renewable energy. So while the average web server consumes 1,000 KWh of energy and 630 kilograms of carbon dioxide a year, we produce no carbon dioxide. This means that any business that utilizes our services is reducing their environmental footprint and the environmental footprint of their customers. 

This isn’t just a ‘good’ thing to do out of the kindness of a company’s heart. It is a wise business decision. Partnering with OrangeWebsite changes an organization’s reputation. By simply adding green credentials to their name, a business can drastically alter the way current and potential customers view them. Being environmentally conscious is an added benefit of shopping from them–one more reason to stay loyal or to move from a similar brand that isn’t quite as forward thinking. Additionally, because only the initial setup cost is high for the host, rather than the regular operational expense of buying energy from the utility company, it doesn’t cost anymore to use our services at OrangeWebsite. 

Everything we do at OrangeWebsite is run on green energy–primarily geothermal and hydropower. Businesses that choose to partner with us are provided with a green site seal so that their customers can see that they too are committed to protecting the planet.

But OrangeWebsite goes further than to just utilize the power of renewable energy. The majority of our staff works from home in order to reduce energy waste from an office and commuter traffic. Additionally, we are working to reverse any impact that we do make by planting between 250 to 1,000 trees every month. To find out how you can partner with OrangeWebsite to get excellent web hosting services, as well as  play your part in fighting global warming and environmental damage, contact us.

Orange Website Team